
Arada
Arada, while well-established for its master-planned, sustainable, and family-centric communities in Sharjah (Aljada, Masaar), is rapidly expanding its portfolio in Dubai with ultra-luxury, high-profile projects like Armani Beach Residences (Palm Jumeirah), W Residences (Dubai Harbour), and Jouri Hills (Jumeirah Golf Estates).
The core challenge for content is a dual-brand narrative:
Sharjah/Core Brand: Focus on Community, Nature, and Integrated Living.
Dubai Expansion: Focus on Ultra-Luxury, Global Brand Partnerships, and Exclusive Investment.
The content strategy must bridge these, positioning Arada as a visionary master developer that creates "Connected Life" whether you're seeking a forested retreat or an iconic waterfront address.

Sobha Realty
Sobha is an international luxury real estate developer committed to redefining the art of living by building sustainable communities. Founded in 1976 by PNC Menon, a legendary innovator in the real estate industry, as an interior design business in Oman, we have established our presence all over the world with developments and investments in UAE, Oman, Bahrain, Brunei and India.

Danube
Danube Group has grown from a single store started in Deira, Dubai 30 years ago to one of the most trusted and household brand in the Middle-East. The multi-million dollar Group has been consistently increasing its global footprint and annual revenue supported by ever-growing family of over 3,500 staff. Danube Group is head-quartered in Dubai and operates in 9 countries across Middle-East & Asia.

MERAAS
Meraas is a private holding company located in Dubai. It is a subsidiary of Dubai Holding. The company was founded in 2007 (15 years on the market) and since then has been operating in several areas such as Real Estate, entertainment and hotel business. The Meraas Chairman of the Board is Sheikh Ahmed bin Saeed Al Maktoum.

Nakheel
Dubai-based Nakheel is a world-leading master developer whose innovative, landmark projects form an iconic portfolio of master communities and residential, retail, hospitality and leisure developments that are pivotal to realising Dubai’s vision. Nakheel’s waterfront projects, including the world-famous, award-winning Palm Jumeirah.






